Check out our blog on Washington Filmworks’ new website!
Washington Filmworks (WF) uses our Location of the Month newsletters to showcase the diversity of unique looks and resources for production in a number of jurisdictions around Washington State. Find previous installments archived on our website and on the WF Blog.
City of Snohomish – October 2014
Snohomish has temperate weather with dry warm summers and mild winters with light rain precipitation.
January – High 47.0 F, Low 34.0 F
July – High 76.0 F, Low 53.0 F
January Rainfall – 6.24 inches
July Rainfall – 1.33 inches
Projects Filmed in Snohomish
- You Can’t Win
- 7 Minutes
- Hot Pursuit
- Past Midnight
- Twin Peaks: Fire Walk With Me
- Twice in a Lifetime
- Bustin’ Loose
- My Classic Car Show
- The Fugitive
- Northern Exposure
Key Locations of Interest
- Bailey Farms
- Blackman Lake
- Centennial Trail
- Craven Farm
- G.A.R. Cemetery
- Hagen Family Farm
- Harvey Field
- Historic Business District
- Historic Homes District
- Pioneer Village
- Snohomish River Trail
- Snohomish River Trestle
- Stocker Farms
- Thomas Family Farm
Distance to Closest Large Washington Airport
- Seattle-Tacoma International Airport is 40 miles from Snohomish
- Paine Field Snohomish County Airport is 15 miles from Snohomish
Distance to Closest Large Cities in Washington
- Everett is 9 miles from Snohomish
- Seattle is 30 miles from Snohomish
Relevant Contact Name and Information
- Local Film Liaison – Debbie Emge, Economic Development Manager, City of Snohomish, (360) 282-3197, email@example.com
- Agency that issues permits and costs – Katie Hoole, Permit Coordinator, City of Snohomish, (360) 282-3156, firstname.lastname@example.org, there is no cost to film, but you may need a Right of Way Permit.
- Police or Sheriff’s Department or agency that handles traffic control – City of Snohomish Police, (360) 568-0888
A list of accommodations are available online at: http://snohomishwa.gov/321/Places-to-Stay
Washington Filmworks is going to undergo an exciting and long-in-the-works change – we are thrilled to announce that we have revamped and redesigned our website!
Although it’s very chic, the website is much more than boasting some bells & whistles. Washington Filmworks’ new webpage is as fresh, eye-grabbing, and unique as our state film setting yet will have all the information, news, and content we so love to promote and distribute. The site is very user-friendly and markets the gorgeous, dynamic, and opportunity-filled state of Washington. We have several new photos from Seattle, Bellingham, Spokane, and Walla Walla, amongst others; more conveniently placed and presented information for applicants, productions, and those involved with the Innovation Lab; and direct access to our Blog and Newsletter, so that you’re always in-the-know with what we have going on.
Here are a few preview pictures for those of you who want a sneak peak:
Among the new features on the website, the Washington Filmworks Blog’s latest updates and posts will display directly on the site’s homepage – so that the Washington filmmaking and production news is always on your radar. In addition, we will soon end blogging from our current WordPress page and start posting entries and articles directly onto our website so that all our events and film news, updates, and interviews are all in one place.
Feeling a bit overwhelmed? Not to worry – while there are many online changes going on with Washington Filmworks, we will slowly ease and welcome our passionate supporters into our home and clearly signal where and when the shifts take place.
New Latest Work
Congratulations to Workhouse Creative, a production company based in Seattle. They are now featured in the Latest Work section of Commercialize Seattle. This business development campaign is designed to drive production and advertising to the region and the Latest Work section of the Commercialize Seattle website showcases some of the very best commercial work coming out of Seattle and Washington State.
Explain yourself, Workhouse Creative: Workhouse is a nimble company housing some of the most talented directors, production staff, visual artists and post-production specialists out there. We believe in strategy, integrity and results and infuse that mantra into all of our work. We are willing to go the extra mile, take risks, reinvent, inspire and produce only cutting edge, ground breaking and fresh content.
Why Should You Submit New Work?
When we’re out selling the region as one of the best places in the world to make commercials, we point people to the Latest Work section on the Commercialize Seattle website to show them what we can do here! The campaign highlights locally made commercials and is a hub where brands and agencies look to find great talent. Local production companies and ad agencies should register and learn more.
We frequently showcase new work, so get registered and submit. Then we can show you off to the world. Remember, advertising is the best thing any of us can do!
Imagine you’re walking down a grocery aisle, passing the variety of dairy products. Your eyes hover over different types of milk and cheese as you think about what you want to cook your family for dinner tonight – and then they stop at a specific brand. Right then and there, the recognition of this type of cheese reminds you of earlier today when you were watching the brand’s YouTube channel and a recipe video on how to make Tomato Basil Pizza. You reach for the product, you grab the product, and you trust the product. You put the Kraft Natural Shredded Cheese into your cart while you start puzzling together the rest of tonight’s ingredients.
What may seem like a simple affinity for a product is actually a result of strategic content marketing. The Content Marketing Institute defines the term as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. It brings consumers information about the product without making them feel targeted or bombarded, allowing them to develop a relationship with the brand. The strategy has worked for Kraft, with the company getting four times better ROI (Return On Investment) from content than traditional ads. They market their food to individuals (as opposed to segments), creating a trendy and entertaining way of engaging consumers. The hook clearly lies in content.
Coming off the heels of our “Pulling Focus” panel, The Brave New World of Content and Commercials, it felt necessary and appropriate to examine how this shift is emerging in Washington State. The panel’s discussion ended with each participant agreeing that there is mutual opportunity for both client and agencies – the clients learn to market their product in new and unique ways, while agencies get to employ singular artists to create and carry out the content. Local companies like REI and Microsoft are engaging in bold marketing strategies that employ branded entertainment and eschew the traditional commercial models.
Seattle-based writer and video producer Thomas Kohnstamm was able to give us extra insight into how corporations are approaching the new world, and what roles the artists and production companies play.
“The technology industry is at the forefront of this move,” Kohnstamm explains. “They realize that they must have solid storytelling tactics to engage consumers because the old model of press releases and commercials isn’t engaging people in a personal way or the way it should in 2014. People are ignoring banner ads and regular commercials, and instead are migrating to social media sites like Facebook, Twitter, YouTube, and Pinterest. That’s where the audience is, and companies see that and try to fill those sites with alluring content.”
Kohnstamm notes that product placement is a huge part of branded entertainment, as well. “There’s a movement around producing branded entertainment that’s solely a push for the product – it works, but entertaining should be the first and foremost objective. After you have that down, companies and production agencies work to create a natural and authentic tie to the product.” Kohnstamm cites the Ray-Ban™ “Never Hide” campaign that shows unique people playing by their own rules, and makes the sunglasses appealing and accessible – the ads use storytelling to hook people and create a level of association.
“More specifically, in terms of the technology industry,” Kohnstamm explains, “They will work to create content about their employees. Alongside production companies, companies produce short pieces and stories about the people who work at their corporation – they profile their unique and cool jobs. These bits change the conversation and perspective of what it’s like to work at this tech company and why these roles are important.”
Kohnstamm highlights Washington as an environment that is taking significant advantage of content-marketing. “Washington has so many great production companies, but also huge technological corporations that can take risks in marketing and have deep enough pockets to experiment and invest with producers. This combination of creativity and industry is exciting, efficient, and cutting-edge.”
Kohnstamm also sees the relationship between these large companies and production agencies as symbiotic. “As this model becomes more mainstream, there will definitely be more interplay between the two. It will be interesting to see, once the idea of branded entertainment truly grows, how these corporations forge direct relationships with individual studios – rather than using other companies as middlemen. Hopefully, the model will evolve into the possibility of in-house production. Washington has so much talent here – once more direct relationships are created, companies will start to deliver better value to clients and the opportunities and jobs associated with content-marketing will rise.”
Branded entertainment is an undeniable shift in the world of production and advertising, but it is equal parts exciting and comforting that such a change will benefit each piece of the puzzle.
About Thomas Kohnstamm: Seattle-native Thomas Kohnstamm is a writer and video producer. He creates branded video storytelling for the likes of Microsoft and Caffe Vita through his companies Subtext Studios and Knuckle Sandwich Studios. He is also hard at work on his second novel.
Washington Filmworks participates in the Seattle Film Summit and relaunches Pulling Focus.
Washington Filmworks has had a busy week with the Seattle film community. The Northwest Film Forum set the stage for two great events that explored the business of film and the changes occurring within the industry.
The Seattle Film Summit launched the first of the two events. The Seattle Film Summit’s mission is to empower and inspire Washington state media producers, especially filmmakers, to discover and develop innovative methods of storytelling, funding, and distribution. In its third year the Summit partnered with the Local Sightings Film Festival to bring the community a series of non-nonsense panels about the business of film.
Washington Filmworks Executive Director Amy Lillard participated in a panel on Saturday focusing on film and television production on the west coast, “From LA To Vancouver: Competition or Collaboration.” Joining Aaron Wolf (Filmmaker and CEO Howling Wolf Productions), Daniel Sol (Co-Founder and Co-Director of HollyShorts Film Festival), Rosalie Miller (Filmmaker), and moderator Stefan Hajek (Filmmaker, Wanderhouse Productions), Lillard was able to briefly discuss the production incentive program. She also detailed the Innovation Lab, a program designed to support Washington based filmmakers. Also interesting was the perspective LA filmmaker Wolf had on Washington’s filmmaking community, noticing that it promotes collaboration and positive experiences rather than fierce competition. Wolf effused how exciting and refreshing the filmmaking community is here, and how it espouses support over betrayal. Finally, the panel wrapped discussing whether Washington should promote their filmmakers across the country, or bring new talents into the state.
Following “From LA To Vancouver: Competition or Collaboration,” was a panel dedicated to the efforts of the Washington Film Political Action Committee (PAC). The group advocates for the growing film, television, and commercial industry in Washington and strives to educate the community and legislatures about the industry’s state and needs. WA Film PAC leaders Ron Leamon and Lacey Leavitt, and longtime film advocate James Keblas, were on hand to explain how the group promotes Washington State as a diverse and ideal environment for production and how important it is to have the industry advocated on its own behalf. Senator Jeanne-Kohl-Welles also participated in the conversation to give some Olympia insight and important information on how to approach elected officials about the film industry. WA Film PAC is doing very important work on behalf of the statewide film industry. Check out their website for more information.
Last night, Washington Filmworks re-launced “Pulling Focus” in Seattle, a series about the business of film with a discussion entitled “The Brave New World of Content and Commercials.” Lillard moderated a panel of advertising personalities – Paul Mattheaus (Chairman and Founder of Digital Kitchen), Lara Johannsen (Creative Manager at Wong Doody), Matt Peterson (CEO of Creature), and Norma Jean Straw (Director of Content Development, B47 Studios). The discussion explored the shifts caused by digital pipelines in the marketing world, and how the traditional model of 15 and 30-second commercials is now deemed antiquated in favor of bold and boundary-breaking content-marketing. Mattheaus noted the challenge today is how to engage audiences with a brand by not interrupting them, as commercials often do. He explains that artists (filmmakers, designers, etc.) are now at work with agencies, trying to create content with relevant meaning to not hook or catch consumers, but create genuine interest. Johannsen agreed, saying that companies hire highly creative individuals to think flexibly for each client and brand, and highlighted the interactivity at play in content-marketing. Citing Starbucks™’s YouTube channel in which several stories were told in several countries, Johannsen argued that branded entertainment models often change based on consumer habits – the more involved and active watchers get, the more interactive and dynamic the content becomes. Straw added to Johannsen’s perspective, saying that a prominent goal that pops up in this new environment is to balance the paying brand’s values with a key, original, and striking ways to reach audiences. Peterson thinks this new system comes down to one word: content. Agreeing with his peers, he sees branded entertainment as an opportunity to move out of the old format and tell deeper and fuller stories, assuring his client and consumers that it’s quality rather than interrupting noise. Altogether, the panelists concluded this new world of content and commercials is full of mutual opportunity – brands learn how to publicize and promote their products in a bold new way, while agencies employ gifted artists to make it happen.
The next of the Pulling Focus series will be in Spokane on Thursday, November 6th, with independent film producer Lacey Leavitt (Laggies, Lucky Them) on how to get your story from page to screen. Preceding the event will be a Town Hall meeting focused on lobbying and supporting elected officials.