Archive | July 2014

Video Built the Radio Star

In actuality, music probably built the radio star. But video content definitely promoted the radio star. Seattle-based radio station KEXP might demonstrate that better than just about anyone.

With a wildly successful YouTube channel and some clever new bumpers to promote a capital campaign, KEXP has found a way to integrate video content with music in a way that enhances just about every aspect of both mediums. They’ve become much more than a radio station, and the capital campaign to raise $15 million for new digs at the Seattle Center would take that achievement to a whole new level.

Just yesterday, four of these bumpers (produced in partnership with Loaded Pictures) were featured in the Latest Work section of the Commercialize Seattle website. Though they don’t directly mention the campaign, these spots feature prominent Northwest talent like filmmaker Lynn Shelton, Pearl Jam’s Mike McCready and Galen Disston of Pickwick along with some of the infamous KEXP DJs in humorous little bits that showcase how intimately connected the station is to the local arts scene.

Screen Shot 2014-07-29 at 4.25.28 PM

Lynn Shelton and Mike McCready try to collaborate in KEXP’s “Scene” bumper

KEXP’s Marketing Director Rob Knop said the folks at Loaded Pictures were great to work with, and that they have a great instinct for creativity and improvisation.

“One of our bumpers featured a ‘spoof tour’ of the KEXP facilities that included a scene from the men’s bathroom.” Knop said. “There wasn’t a lot of space to shoot the tour group, Loaded Pictures hit upon the idea of shooting down from inside the ceiling tiles making the joke of a mock tour of the men’s bathroom very effective.”

A tour group sees the bathroom where many musicians have peed in KEXP's "Tour Guide" bumper

A tour group sees the bathroom where many musicians have peed in KEXP’s “Tour Guide” bumper

Since 2006, KEXP has been hosting live in-studio videos on its YouTube channel, which gives viewers an intimate view of musicians performing in KEXP’s small but magical little studio. According to Knop, KEXP now produces over 500 live in-studio videos a year and counting with an average worldwide viewing audience of over 700,000 persons a week.

“I think it goes without saying that we live in a visual society so any chance we get to incorporate visuals or video with the music we program is something we are always keenly open toward,” Knop said. “Our bumpers have been picked up by Seattle International Film Festival, Northwest Film Forum and the Ark Lodge Cinema for starters, we’re hoping to continue distributing the clips to other art-friendly venues, especially those who feature music documentaries or music-based films. We’re also experimenting with adding our bumpers to the ends of our KEXP live streaming video sessions.”

KEXP’s new home project, for which they’re raising the $15 million, would incorporate that visual aspect of their station into the design of the facilities. Knop explained they are designing a public viewing area for the in-studio sessions, where music fans would be able to sit behind the mixing console to watch the broadcasts and recordings of live sessions in real time.

An artist rendering of the Live Room and Viewing Area. Courtesy of SkB Architects.

An artist rendering of the Live Room and Viewing Area. Courtesy of SkB Architects.

As Knop pointed out, it’s going to be a “real treat for persons interested in production as well as music. It’s going to be of a lot of fun and probably one of the most unique activities in Seattle.”

Not only will the new home allow KEXP to expand its physical footprint and bring viewers into the mix in a whole new dimension, but it’ll also allow for expanded musical offerings with updated audio and video studios. And, perhaps the most thoughtful component of all, they also will incorporate a “home away from home” element for musicians on tour. Knop explained the site will include amenities like laundry and shower facilities so musicians can make themselves a little more at home on the road.

To learn more about the project specifics, make a donation, or participate in other ways (like buying a personalized tile for the exterior of the new building or taking part in the Music Match initiative where dollars donated are matched with funds from Pearl Jam, Macklemore & Ryan Lewis and Dave Matthews) visit http://newhome.kexp.org/. Knop encourages people to also spread the word via social media to help support the campaign. 


About KEXP

KEXP is more than a radio station. KEXP is a dynamic arts organization that provides rich music experiences on the air, online, and on the streets. KEXP’s unique services benefit three distinct groups: Music Lovers, Artists, and the Arts Community.

KEXP’s curatorial staff of 40 DJs, who are widely recognized as experts in their field, present the newest emerging popular artists alongside established bands. KEXP’s programming features both variety and specialty shows that brings you the emerging sounds and long-time favorites from the Pacific Northwest, the country, and throughout the world.

Artists championed by KEXP are not typically supported by traditional non-profit arts organizations or commercial media outlets. They are inventive, contemporary musicians creating new work in popular genres that include rock, hip hop, reggae, country, Latin, modern global and more. For a full list of programs, visit KEXP’s Shows section.

Check out the On Demand section of KEXP.ORG to find services like the real-time playlist, a two-week archive of KEXP’s radio programs, and six different podcasts, distributing hundreds of hours of music—for free!

KEXP is a service of the University of Washington, who holds the station’s FCC license. As a 501(c)3 non-profit arts organization, KEXP relies on investments from individual, foundation, business, and government supporters.

Commercialize Seattle Gets Funky

New Latest Work

Congratulations to Loaded Pictures, a production company based in Seattle. They are now featured in the Latest Work section of Commercialize Seattle. This business development campaign is designed to drive production and advertising to the region and the Latest Work section of the Commercialize Seattle website showcases some of the very best commercial work coming out of Seattle and Washington State.

These four KEXP bumpers represent a unique take on the traditional commercial. With the aim to promote KEXP’s new Capital Campaign to raise funds for the station’s new home at the Seattle Center, these spots feature some prominent Northwest talent, like filmmaker Lynn Shelton, Pearl Jam’s Mike McCready, and Galen Disston of Pickwick. You’ll see these bumpers on KEXP’s Vimeo site, trailing some of the KEXP live streaming video sessions, and they’ve also been picked up by SIFF, the Northwest Film Forum and Ark Lodge Cinema.


LOADED PICTURES

Agency or Production Company: Loaded Pictures
CommercialKEXP Bumpers

Explain yourself, Loaded Pictures: We are a design and live action production company focused on creating memorable content. We are a collection of directors, animators, designers, illustrators and artists working together to produce a unified message for our clients. Adaptable to large and small projects, we draw on a wide variety of cultural and popular influences to inform our work.

 


WHY SHOULD YOU SUBMIT NEW WORK?

When we’re out selling the region as one of the best places in the world to make commercials, we point people to the Latest Work section on the Commercialize Seattle website to show them what we can do here! The campaign highlights locally made commercials and is a hub where brands and agencies look to find great talent. Local production companies and ad agencies should register and learn more.

We frequently showcase new work, so get registered and submit. Then we can show you off to the world. Remember, advertising is the best thing any of us can do!

 

 

 

 

 

 

Read More…

Be a Participant in the Future of Washington Film

This weekend you have the opportunity to be an advocate for your production and for the future of film in Washington State.

The Innovation Lab Application Meetings are mandatory for those of you who are planning on applying to receive funding through the Lab this cycle. But beyond fulfilling a requirement, attending this meeting will answer FAQs for applicants, demystify the selection process and address common issues with applying.

Participation in our Town Hall Events, which will follow the Innovation Lab Meetings, will give local industry members a unique perspective into the state of the industry right now. It will also educate you about how you can affect change in the local industry and help us keep incentives alive for the coming years. Ask questions, pitch ideas, and make yourself a participant in your future at Town Hall.

See below for the event details.


 

Innovation Lab Application Meetings
If you intend to apply to the WF Innovation Lab, you must attend one of the upcoming Innovation Lab Application Meetings in Seattle, Spokane or Bellingham.
*RSVP to rsvp@washingtonfilmworks.org and indicate which meeting you’re attending*

Seattle: Saturday, July 26, 2014
4:00 pm – 5:00 pm
SIFF Film Center on the Seattle Center Campus
305 Harrison Street, Seattle
*Torchlight Parade begins at 7:30, so arrive early for parking!*

Spokane: Sunday, July 27, 2014
4:30 pm – 5:30 pm
Red Lion Hotel at the Park
303 West North River Drive, Spokane

Bellingham: Tuesday, August 5, 2014
5:00 pm – 6:00 pm
Pickford Film Center
1318 Bay Street, Bellingham


 

Join Us for WF Town Hall Events
Join Executive Director Amy Lillard, WF Board of Directors and Advocacy Committee Co-Chairs Lance Rosen and James Keblas for our upcoming events in Seattle and Spokane. At these events, Rosen, Keblas and Lillard will outline the action items for the Advocacy Committee for the next six months and will talk specifically about how the film industry can be involved. Lillard will also present the results from the Second Annual Jobs and Vendor Survey. Don’t miss your chance to find out how the film industry can be involved in the future of film and film incentives in Washington State!

Seattle: Saturday, July 26, 2014
6:00 pm – 7:00 pm
SIFF Film Center on the Seattle Center Campus
305 Harrison Street, Seattle
*Torchlight Parade begins at 7:30, so arrive early for parking!*

Spokane: Sunday, July 27, 2014
6:00 pm – 7:00 pm
Red Lion Hotel at the Park
303 West North River Drive, Spokane

Decoding the Supreme Court’s Aereo Decision: The Future Looks Hazy for Cloud Computing

On Wednesday, June 25, the Supreme Court’s 6-3 ruling stated that the Internet startup Aereo is illegal in its current form. While the Washington film community may or may not be familiar with Aereo, the ruling has noteworthy implications for the future of distribution. As a champion of groundbreaking digital entertainment platforms, Washington Filmworks is directly engaged with new forms of storytelling and distribution through our Innovation Lab. The Lab invests in the local creative economy and encourages the development of original storytelling that capitalizes on new forms of production and technology. As our local film community considers new forms of distribution, keep Aereo’s distribution model on the back burner.

It’s not everyday that we see the Supreme Court ruling on cases that affect how distribution is carried out.

In a nutshell, Sarah Gray from salon.com summarizes the ruling as follows: the ruling states that Aereo infringes on television broadcasters’ copyrights by using antennas to pick up broadcast network television, storing it in the cloud, and transfering it to subscribers via the Internet. Read more about what Gray has to say about the Supreme Court Justices’ ruling on Aereo’s legality and the somewhat hazy line that separates Aereo from other cloud-based and streaming/sharing services.

Photo Credit: AP/Pablo Martinez Monsivais

Photo Credit: AP/Pablo Martinez Monsivais


Decoding the Supreme Court’s Aereo Decision: The Future Looks Hazy for Cloud Computing

by Sarah Gray
June 25, 2014

In a decisive 6-3 ruling, the Supreme Court stated that Internet startup Aereo is illegal in its current form. The service uses dime-sized antennas to pick up broadcast network television, store it in the cloud and then transfer it to subscribers via the Internet.

Broadcasters, who were not being paid licensing fees by Aereo, were naturally irked by the new company’s business model. Eventually, the dispute made its way to the Supreme Court. Arguments in American Broadcasting Company (ABC) v. Aereo were heard in April.

In layman’s terms, the ruling states that Aereo infringes television broadcasters’ copyrights. (Extensive background on the case can be found here.) The justices found that Aereo looked too similar to cable.

The decision looks pretty cut and dry for Aereo. However, what does this mean for other cloud-based technology? Full article continued here.

Originally published June 25, 2014. Reprinted by permission, salon.com, June 2014. Copyright© 2014, Salon Media Group, Inc.

State-of-the-Art Teaching Technology at CrewSpace

On a recent visit to Walla Walla, Washington, Executive Director Amy Lillard moderated a discussion on the Northwest Creative Economy as part of the 2014 Walla Walla Business Summit. The Summit focused on the growing role that the film, television, and new media industries contribute to the regional economy. During her visit, Lillard discovered a cutting-edge media lab at the Walla Walla Public Library (WWPL) and was so inspired by what she saw that she wanted to spread the word about CrewSpace.

Funded by the Paul G. Allen Family Foundation, CrewSpace is described as a new opportunity for tomorrow’s media creators. A WWPL card is the only requirement to access the free classes that are designed to embody the ideals CrewSpace shares with its funder – to demonstrate creativity, embrace innovation and inspire people to do their best. That card is a golden ticket that gives community members of all ages access to courses at the beginner, intermediate and advanced levels of everything from video production to music to graphic design.

Photo Courtesy CrewSpace

Photo Courtesy CrewSpace

CrewSpace is in its infancy. Just two years ago, the idea of adding a technology lab to WWPL began to take shape for Walla Walla Library Director Beth Hudson. She had a chance to observe some tourists peering in closed shop windows and heard them speculating about the business and the age of the building.  She envisioned QR codes on those businesses’ windows, which would deliver all the information they were seeking through the use of high-quality, 90-second videos.  With public libraries committed to making libraries relevant to everyone, including teens, could this be an opportunity for area teens to gain a new set of skills in a subject like filmmaking that most teens feel passionate about?  Could they become the filmmakers? Her inspiration eventually took form in 2013 as an initiative called StoreFront, but first the WWPL would have to figure out how to add the technology they would need.

Enter Jeffrey Townsend. An Emmy-winning writer and associate producer, Townsend also has decades of experience as a production designer in film and has helmed multimedia projects and developed film education programs. He’s contributed to Washington’s film history as production designer on films like Sleepless in Seattle and The Fabulous Baker Boys and worked with renowned directors Martin Scorsese and Nora Ephron before moving to Walla Walla. The Library found the perfect mix of tech savvy and industry experience in Townsend, making him an ideal director for the lab. Townsend designed the technology lab, CrewSpace, as well as the hands-on style and project-based offerings.

The media lab is finding its way. One lesson learned thus far is that plans must be adjusted to best fit the way patrons are actually using digital media, or how they want to learn to use digital media. Jeffrey Townsend teaches film study and works with film students that want to add to their existing skills, while local middle school teacher Dan Calzaretta, whose students are regular winners at film competitions, will hold a six-week class this summer for those who are brand new to filmmaking. Townsend and Calzaretta aren’t the only instructors in CrewSpace. CrewSpace’s instructors come from diverse professional and creative backgrounds and include musician Chris Jonlick, who has written and recorded with Solange Knowles among others and owns NARL Records.

CrewSpace offers a wide catalog of classes this summer including stop-motion animation, green screen photography, digital filmmaking, and music recording and production. If a library patron has a project in mind or a skill they’d like to develop they can put in a request for it. “We encourage our customers to let us know what they want us to offer,” says Hudson. One such request resulted in the development of a course for nonprofits so that they could create their own public service announcements. Another request was for night photography.

CrewSpace focuses on teens and what they need to pursue their dreams.“By providing them with the technology skills they need in order to pursue careers or higher education (which engages their interest, their creativity and their passion) we are cultivating resilient, problem-solving, lifelong learners who are more likely to pick the right path when faced with choices. At-risk teens who struggle with issues of poverty (which often means a lack of online access and access to any cutting-edge technology) and who face academic difficulties, will discover CrewSpace and find that they can enjoy learning through the creative projects we offer them.  When that happens we’ve made important gains for individuals and for the community,” said Hudson.

Photo courtesy CrewSpace

Photo Courtesy CrewSpace

Inspired by the great work coming out of CrewSpace, Hudson is working on getting more exposure for projects produced in the space. Some projects are currently available online and an overhaul of their website is planned for the future to make it more functional and accessible. The Library is hoping that enough content will be produced at CrewSpace so they can compete in film competitions in the future. They recently hosted a youth-produced music event in the spring.The original StoreFront project went so well that after the original five films were produced, the project caught the eye of a teacher in an adjacent community who contacted Townsend for training. The teacher and his class are now working on the next films with plans to edit them in CrewSpace.

Local parents are requesting classes that teach filmmaking and technology to very small children. Seniors are becoming more proficient with their computers and smart phones, businesses are learning to produce promotional videos and commercials, and youth are finding their confidence through the power of creativity and technology. It’s all good stuff that helps pave the road to the new creative economy that Walla Walla is working to build.

Commercialize Seattle Goes Camping

New Latest Work

Congratulations to Royale, a design company based in Seattle and Los Angeles. They are now featured in the Latest Work section of Commercialize Seattle. This business development campaign is designed to drive production and advertising to the region and the Latest Work section of the Commercialize Seattle website showcases some of the very best commercial work coming out of Seattle and Washington State.


ROYALE

Agency or Production Company: Royale
Company Websitehttp://www.weareroyale.com/

Explain yourself, Royale: Royale is a design company that creates top-notch design, photo-real 3D, animation, and interactive development. We believe that design transcends medium and technology to invent creative solutions using both. Our collective of directors, designers, animators, developers, editors and producers are all led by the single vision of creating engaging experiences that influence the behavior of our audience and make them smile a big mustache-clad smile in the process.

 


WHY SHOULD YOU SUBMIT NEW WORK?

When we’re out selling the region as one of the best places in the world to make commercials, we point people to the Latest Work section on the Commercialize Seattle website to show them what we can do here! The campaign highlights locally made commercials and is a hub where brands and agencies look to find great talent. Local production companies and ad agencies should register and learn more.

We frequently showcase new work, so get registered and submit. Then we can show you off to the world. Remember, advertising is the best thing any of us can do!

 

 

 

 

 

 

Read More…

Don’t Miss the Upcoming WF Events!

Innovation Lab Application Meetings
If you intend to apply to the WF Innovation Lab, you must attend one of the upcoming Innovation Lab Application Meetings in Seattle, Spokane or Bellingham.
*RSVP to rsvp@washingtonfilmworks.org and indicate which meeting you’re attending*

Seattle: Saturday, July 26, 2014
4:00 pm – 5:00 pm
SIFF Film Center on the Seattle Center Campus
305 Harrison Street, Seattle
*Torchlight Parade begins at 7:30, so arrive early for parking!*

Spokane: Sunday, July 27, 2014
4:30 pm – 5:30 pm
Red Lion Hotel at the Park
303 West North River Drive, Spokane

Bellingham: Tuesday, August 5, 2014
5:00 pm – 6:00 pm
Pickford Film Center
1318 Bay Street, Bellingham


 

Join Us for WF Town Hall Events
Join Executive Director Amy Lillard, WF Board of Directors and Advocacy Committee Co-Chairs Lance Rosen and James Keblas for our upcoming events in Seattle and Spokane. At these events, Rosen, Keblas and Lillard will outline the action items for the Advocacy Committee for the next six months and will talk specifically about how the film industry can be involved. Lillard will also present the results from the Second Annual Jobs and Vendor Survey. Don’t miss your chance to find out how the film industry can be involved in the future of film and film incentives in Washington State!

Seattle: Saturday, July 26, 2014
6:00 pm – 7:00 pm
SIFF Film Center on the Seattle Center Campus
305 Harrison Street, Seattle
*Torchlight Parade begins at 7:30, so arrive early for parking!*

Spokane: Sunday, July 27, 2014
6:00 pm – 7:00 pm
Red Lion Hotel at the Park
303 West North River Drive, Spokane

We hope to see you there!

Photo Courtesy of Regan MacStravic